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Nigo Steps Down as President of Bape

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Ok, before you spit out your beverage all over the computer screen, it’s not as extreme as it sounds. Nigo, founder and lead designer of A Bathing Ape, has stepped down from his President and Director role at the company. He will still be the Majority of Bape and remain as a designer of both Bape and BBC/Ice Cream.

Luckily I have a membership to WWD, so here is the complete article:

“Nigo, the Japanese fashion designer who has gathered a cult following for his A Bathing Ape streetwear brand, is stepping down as president and director of the brand he founded in 1993.

Nigo said in an e-mail he will remain the majority owner of Nowhere Co. Ltd., A Bathing Ape’s parent company. He will also continue as the designer of A Bathing Ape (aka Bape) as well as his partnership with singer-producer Pharrell Williams in the Billionaire Boys Club and Ice Cream brands, where he is co-owner and head designer.

“I intend to explore the possibilities of taking on new projects on a freelance basis,” he said.

Nigo said he has decided to give up his management duties at the firm in order to concentrate more on the creative side, which was the reason he started the company. A spokeswoman said the firm’s executives are currently deciding whether to hire a new president.

Nigo, whose real name is Tomoaki Nagao, is known worldwide as a Japanese music producer, DJ and founder of Bape, which he launched 16 years ago Wednesday. To create buzz around his new brand in 1993, Nigo produced between 30 and 50 T-shirts a week and split them between his celebrity friends, including Williams and Kanye West, while only putting a limited number for sale.

Today, A Bathing Ape, which Nigo named after the 1968 film “Planet of the Apes,” is said to generate well over $70 million annually in retail sales. There are 24 Bape stores worldwide, most of which are in Japan, with one store in New York and one in Los Angeles. The brand now extends beyond clothing to a Bape Café, Bape Cuts hair salon, Bape Kids and even a music division, Bape Sounds.”

Also read here how Tet from W)Taps will now be designing fot Bape, as we reported last week.


via WWD


Written by swaggerdap

April 2, 2009 at 4:28 am

W-Taps x Bape take the next step

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Tetsu Nishiyama, head designer behind the W-Taps brand has announced that he will be lead designer the core line with A Bathing Ape!

There is nothing I really cannot show yet
but from next season I will be chief designer
for the core line of A BATHING APE®
so look forward to it.

W-Taps have been collaborating with Bape for a while now, regularly producing T-shirts for the Nigo’s Favourite Shop (NFS) section of Bape.

This announcement is huge though and leads me to believe that Tet will be not only designing W-Taps collab items but also the standard A Bathing Ape range as well? One wonders what Nigo has planned for himself next season?

This can only be good news for Bape as W-Taps with Tet are one of the few streetwear brands at the moment that are consistently putting out good gear.

Im really interested to see what they will do with the denim, as I feel this is A Bathing Apes weakest area.

Via Tet


Written by swaggerdap

March 28, 2009 at 2:43 am

Posted in A Bathing Ape, tet, w-taps